Video · Content · Design · Social Media · AI

Yosi
Haras

Video Producer · Content & Social Media Specialist

I turn stories into content that people want to watch, and I use AI to make it better and faster.

Portrait of Yosi Haras

Showreel 2026

FXEmpire on YouTube, since I took over

  • 250Kmonthly views
  • 135.2Ksubscribers, up from 96.9K
  • +40%channel growth in 32 months
  • 1,200new subscribers a month, on average

FXEmpire YouTube channel, February 2024 to October 2026. Monthly views from YouTube Studio, October 2026. Channel results are a team effort.

Who I am

From Mexico City to Israel.

I was born in Mexico and made aliyah to Israel in 2017, fulfilling my dream. I'm passionate about Zionism and about Israel, and that passion is a big part of who I am.

In late 2018 I joined 90min as a junior content editor, and I fell in love with content: video, storytelling, writing, editing, and telling a story through images. Today I lead social and video at FXEmpire, where I produce podcasts, daily live shows and AI-assisted video.

I live in Netanya with my wife, my daughter and our dog. I'm passionate about travel, music, food and football. I love to play guitar, to run, and I play tennis whenever I can.

Yosi holding a microphone during an on-camera recording by the sea
Yosi in the stands at the Trophée des Champions
Yosi in front of the aqueduct of Segovia
Yosi with open arms in front of a waterfall
Yosi with his medal after the Tel Aviv Marathon 2026

What I believe

How I work.

  1. 01

    The story comes first.

    A market move, a match, a headline. Whether it's a video, an article or a single image, if there's no story, there's nothing to share.

  2. 02

    The package is half the content.

    Titles, thumbnails, covers and captions decide whether anyone clicks. But if the wrapping beats what's inside, people stop coming back.

  3. 03

    AI is my tool. Taste is mine.

    AI speeds up scripts, voice and visuals. The decisions and the final cut stay human.

  4. 04

    Every number needs a source.

    Dated, accurate and never hyped. That's what makes it trustworthy.

  5. 05

    Formats beat one-off hits.

    Build something people come back to every day, then improve it every week.

Selected work

Shows, series and brands I've built.

Every thumbnail, cover and graphic you see in these projects, I designed myself.

More projects

Who inspires me

People and brands I learn from.

  • Dan Senor · Call Me Back

    Long, patient conversations about Israel and the world. Proof that hard questions make the best content.

  • Haviv Rettig Gur

    Turns complex Israeli history and politics into stories anyone can follow, without dumbing them down.

  • The Players' Tribune

    Athletes telling their own stories in first person. The voice is the format.

  • MrBeast

    Obsessed with the idea, the packaging and every second of retention. A masterclass in why people keep watching.

  • Mark Rober

    Engineering turned into suspense. Every video builds up to a payoff.

  • Julio Maldonado · Maldini

    Deep football knowledge in Spanish, explained with passion and made accessible to everyone.

  • Aviv Levy Shoshan

    Built social for Barça, Ajax, FIFA and 433 before founding Double Tap. Shows how football clubs become media brands.

  • 433

    Turned football fandom into one of the biggest football communities on social. Fast, visual and built for the feed.

Timeline

My path so far.

  1. 2015

    Polanquito Magazine · Mexico City

    Started in sales, selling ad space. My first lesson in what makes people pay attention.

  2. 2017

    Israel

    Made aliyah, fulfilling my dream.

  3. 2018

    Hanoar Hatzioni

    Madrich (counselor) for several groups of young adults, responsible for their educational activities. Leadership when things go wrong.

  4. 2018

    90min · Minute Media

    Joined as a junior content editor and fell in love with storytelling. Grew into senior content editor and social media manager for the Spanish-language brand, leading 8 writers and freelancers across Latin America, covering major tournaments live and stepping in front of the camera.

  5. 2022

    IEBS Business School

    Postgraduate in Social Media Management, while working full time.

  6. 2023

    Shinez.io

    Creative Manager across a multi-brand portfolio. Wrote and benchmarked ad copy to find revenue gains.

  7. 2024

    FXEmpire

    Head of Social. Grew YouTube from 96.9K to 135.2K subscribers (+40%), launched a podcast, daily livestreams and new series, and built an AI content workflow.

Let's talk.

Open to conversations about video, content and AI. Native Spanish and English, professional Hebrew.